Also noticed it because of this comment chain.

Not sure if it makes me autistic though, I mean, companies use wrong spellings all the time to differentiate, so often that I don't give much thought to it any more.

Yep, still can't get over how I missed the obvious arrow in the FedEx logo (it's embedded between the "E" and "x") for so many years. Super clever!

And ‘Fed’ has a spoon in the middle. (That may not have been deliberate, since even with overnight delivery my takeout still arrives cold.)

Wait until you hear about the Beatles name.

If you really want to have your mind exploded, take a look at the logo of Apple Computer. There's an easter egg hidden in there.

What's with that name?

Hasnt automattic been around for a decade?

Two decades. It was founded in 2005

It has, but I only learned about it when the drama started hitting HN recently. But since I learned about the guy and the company in the same headline I put two and two together right then and there. I've learned some suspicion of founders who name companies after themselves.