3. You can walk into an Apple store and buy a phone without looking at their PCs, tablets, wall of accessories, etc. Apple cannot force you to look at everything else in their store.
Similarly, Amazon cannot force you to render the content they deliver to you. They can absolutely control access to their content, but they cannot control if you actually see the content they are delivering to you.
Similarly, Amazon cannot force you to render the content they deliver to you. They can absolutely control access to their content, but they cannot control if you actually see the content they are delivering to you.