I was really surprised they were asking for my and my company's personal information during the registration process. Bitcoin is supposed to anonymous. So I went with Coinbase instead, they don't do that.
Well, not for me. I only want to be able to receive payments as a merchant. At the moment I don't care about exchanging bitcoins and bank accounts. BitPay, on the other hand, wants all the information before I can start receiving payments using their gateway.