A relative of mine has experience advising hundreds of small business start-ups. She would definitely tell people that they have to be passionate about what they do. It's the passion that keeps you going when things are really tough.
If you're working as part of a larger company, maybe passion doesn't matter as much, but personally if I were doing a job I didn't love or feel passionate about then I'd leave that job and try something different (and I have done just that in the past).
If you're working as part of a larger company, maybe passion doesn't matter as much, but personally if I were doing a job I didn't love or feel passionate about then I'd leave that job and try something different (and I have done just that in the past).
RS