To add on to the spirit of your comment, this could be the first of many major films funded through Kickstarter.
In this case, the intellectual rights are already owned by Warner Brothers. In the next film, perhaps Joss Whedon wants to create a new sci fi movie with Nathan Fillion in a universe that hasn't yet been purchased by a major studio. (Replace director/actor with your choice).
Hopefully this will be yet-another-alternative for non-Hollywood American entertainment to be produced.
Exactly. It's going to be more difficult for unknown artists to bootstrap their way to million dollar movies, but that's how it is in the industry already. Eventually there will be folks who make big movies with wide ranging cultural impact who do so entirely outside of the traditional system. But until then, baby steps.
In this case, the intellectual rights are already owned by Warner Brothers. In the next film, perhaps Joss Whedon wants to create a new sci fi movie with Nathan Fillion in a universe that hasn't yet been purchased by a major studio. (Replace director/actor with your choice).
Hopefully this will be yet-another-alternative for non-Hollywood American entertainment to be produced.