The problem with appliance design is that people think they want and need all these features, but they never use them.
Appliance makers sit around all day thinking of new ways to entice people to buy new appliances, but in reality they know that the complexity comes back to bite them eventually and the majority of users just use the microwaves for heating water and making popcorn.
This whole "scan the UPC" thing? Not disruptive. It's been done before:
So the question is, do you really need disruption in this area? Are people really clamoring for an easier way to heat up their Lean Cuisine even though all they really need to do now is push the "4" button?
