In reality though these control freak moves only "work" (for them) if everybody is forced to adopt. Another site another plugin type situation will shift a lot of people to non-drm content providers, whether on principle or maybe just plain old apathy. I'm sure browser makers could streamline this process so that it's a minimal hurdle to install a plugin but if it's optional then we have the option to avoid it and that is exactly what those goddamn morons would like to stop.
In reality though these control freak moves only "work" (for them) if everybody is forced to adopt. Another site another plugin type situation will shift a lot of people to non-drm content providers, whether on principle or maybe just plain old apathy. I'm sure browser makers could streamline this process so that it's a minimal hurdle to install a plugin but if it's optional then we have the option to avoid it and that is exactly what those goddamn morons would like to stop.