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There's no compelling reason to believe that the parent commenter has any smaller chance of success than any other business

Really? He stated in his comments that he doesn't plan to do anything for this site. No marketing, no publicity, nothing. His goal is to not lose money. Not to make money, just simply to not lose any. Do you think that has the same chance as success as someone who's only goal is to make money?

It goes back to my original comment on his post - if your #1 goal isn't making money, then you should consider it a hobby. That's not a bad thing at all, again, it's to keep things realistic with yourself.



> Do you think that has the same chance as success as someone who's only goal is to make money?

Yes, or at least maybe. The viability of businesses is extremely low in almost all circumstances. Doing something creative and putting it out there with a will to get some income from it perhaps has no lower chance than a more aggressive business strategy.

By reducing the cost of running the business to near-zero, you extend your runway to near-infinite. I'd say it's as good a bet as a VC-funded startup which needs regular cash injections to survive infancy.

> if your #1 goal isn't making money

I understand why you are saying that, and given the state of the world, you may well be correct in your belief.

However, I find it an extreme and quite a negative view.

As a consumer, I (with my limited economic power) would rather support people and small businesses with a #1 goal of improving the world in at least a small way - perhaps those which you would probably call hobbies - rather than support things that have a primary or exclusive goal of making money.

I believe that having money as a primary focus will, slowly but surely, damage your business branding over time.


The only tech business I can think of that meets your description is Pinboard - how do you assess the apps/sites/businesses against your criteria?

Thinking about it some more, most things I "fund" are a bit like this:

* Mailpile

* HabitRPG

* Ubuntu Phone (RIP)


Pinboard is a nice example, I have an account there.

Ethical criteria are not high on my list, but I try to apply them to the best of my knowledge when two competing services both meet my needs. E.g. LibreOffice vs Microsoft Office, and Starbucks vs local coffee house (if you count that as tech related), I tend to have an ethical preference for small and/or local businesses: I think it benefits me to support diversity and the local community.

Some nice tech companies that I'm aware of:

* Hog Bay Software

* 7 Generation Games




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