You should probably revise that to 'successful Kickstarter page'. I've seen plenty of doomed Kickstarters that clearly had very little to no work done ahead of time. Which kind of shows the previous point.
If you want to see lots of doomed Kickstarter campaigns, look at the local listings for your town. I live in San Diego and even for a big city there are tons of campaigns that maybe earn 1% of their goal and look thrown together with little planning.
If you want to see lots of doomed Kickstarter campaigns, look at the local listings for your town. I live in San Diego and even for a big city there are tons of campaigns that maybe earn 1% of their goal and look thrown together with little planning.