I like it. I think simplistic interfaces are the way to go for collaborative/social apps.
The downside of course is that it's dead easy to clone these simple apps (like Twitter, TinyURL, etc.), which means the barrier to entry for your competition is quite low. This effect has been recently amplified with the boom in quality frameworks and dirt cheap infrastructure (EC2, App Engine).
The end result is that making a killer web app is not enough and you instead have to make sure you nail the social marketing of it and build up a large enough userbase that the brand/userbase becomes the real value.
I was just telling someone last night that in my experience, 90% of the people using Basecamp are just using it for the threaded messaging, and if we could improve on that and offer it as a separate product, we'd do pretty well.
This is fantastic and I'll almost certainly be using it.
To short circuit any confusion, right now these tgethr groups are private and more private :) (using email encryption). You can't give out a tgethr address to people outside of your group and have them be able to email that address. Though we are attracted to this feature, it obviously opens up the group to spam which seems to still plague Google Groups. Still pondering this one.
Currently for this purpose of a public@somewhere.com (like our support@ type emails at Inkling), we use Tender (tenderapp.com) which does a great job already of managing a public discussion, support queues, etc.
I do not intend to disparage ccBetty in anyway, haven't used their service enough. I'm sure there's some users that will find their service great.
But mainly we wanted something to do secure business collaboration (all traffic over SSL, and the ability to S/Mime encrypt all the email traffic for example). We also wanted reusable group email addresses "somewhere@tgethr.com", instead of looking up a crap load of email addresses or everyone being forced to create their own groups of email addresses in address books all over the place.
We also wanted a dead simple way to manage multiple of these groups and not feel forced to use a webapp to use the tool well. Didn't find the solution to all these wants out there, and we feel we have a knack - our opinion of course :) - of doing simple web apps for business, so we gave it a go of making something that works for us.
The downside of course is that it's dead easy to clone these simple apps (like Twitter, TinyURL, etc.), which means the barrier to entry for your competition is quite low. This effect has been recently amplified with the boom in quality frameworks and dirt cheap infrastructure (EC2, App Engine).
The end result is that making a killer web app is not enough and you instead have to make sure you nail the social marketing of it and build up a large enough userbase that the brand/userbase becomes the real value.