Difficult move. However, how else could they have pulled of the separation into two magazines? If they didn't subscribe anyone to the new magazines, they might have failed?
I agree it could have been handled better. But what if girls actually prefer the girl's magazine? The PC assumptions seems to be to assume that girls only like what they are told to like, but what if there actually are differences in preferences, and marketing is simply reacting to it?
I agree it could have been handled better. But what if girls actually prefer the girl's magazine? The PC assumptions seems to be to assume that girls only like what they are told to like, but what if there actually are differences in preferences, and marketing is simply reacting to it?