Well; based on the promise of immediate inclusion in the app store and a very well thought out book about the language available for free I'd say they're doing rather well so far already.
You mentioned things that are likely to bring about the desired result of creating new ios developers. I am not disagreeing about the likelihood of success. I am simply saying that T + 8h is probably too soon to conclude that the program is successfully creating new ios developers. To be honest I think it is absurd to expect that such a program from any company could bring about the desired goal of creating new developers in less than eight hours.
