I don't know, this strikes me as "real" hardball. Many of the things you suggest are also that, but ultimately this is a political problem and will be won or lost in the political arena. And Netflix is getting a lot of voters pissed off at Verizon, and no doubt other ISPs in the future.
Some of the things you suggest will affect politicians, but the ultimate one is a credible threat of sending them home to spend more time with their families after an election. It's how gun owners have moved mountains starting in the mid-80s or so (the area I'm most familiar with), and if Netflix is playing the long game, it's how they're going to win ... and overall help us win the net neutrality battle.
Some of the things you suggest will affect politicians, but the ultimate one is a credible threat of sending them home to spend more time with their families after an election. It's how gun owners have moved mountains starting in the mid-80s or so (the area I'm most familiar with), and if Netflix is playing the long game, it's how they're going to win ... and overall help us win the net neutrality battle.