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The problem is that advertisers' business model essentially relies on the silent cooperation of the consumer. The ads are rendered on my device which is under my control. I'm under no obligation to render any content from anyone who buys ads from anybody. Not to mention the advertisers are using my $'s to push content to my device.

The amazing thing is that this business model continues to operate reasonably successfully and that more people aren't actively working against it. On the other side of this, I think the "extortion" business model is limited because there'll be alternate providers of ad blockers. To some extent we've seen similar tactics in the TV world with digital video recorders that allow you to mask/fast forward through commercials.

Now one might argue that the way content providers can fund good content is through advertising, which is true to some extent but it's not a very fair or reliable business model.



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