I would love to see this take off. I haven't bought a Chromecast because I don't use Chrome. I'd love a way to point my TV at arbitrary multimedia streams using any device I happen to have.
I will probably get one of these but thought I would point out that chromecast does allow you to do this assuming the app has integrated chromecast streaming. It is lame that its not a driver level integration in some lights but that would come with some issues around power. Doing it higher level allows for a nice handoff so that my phone isn't the middle man for hd data from netflix to my tv.
