I don't see the humor. When I bought a new mac recently, i logged into the mac app store with my apple ID and instantly had all of my apps on my new computer within 5 minutes. Over 20 apps licensed and installed in 20 minutes! In contrast, it took me the better part of a few hours to download and license Sublime Text and remember the URLs for all of the other software, let alone find and check the license keys. What could be easier?
Steam is just as easy. It does take longer than 5m, but that's because the files for the games tend to be huge.
The problem with Steam is that it has been somewhat typecast as a store for games only, and that Valve doesn't seem to make a lot of effort to get other types of apps in there.
Not having to create a separate login for the store ('appleID' or whatever it's called), for one. Not having to manually switch back and forth between regions for reasons I still don't understand.
I'm on a mac but basically never use the app store anymore, because it's such a pain.
The average user has an iTunes account and doesn't switch countries on a regular basis. For the average user, the mac app store is dead simple and easy to use.
