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This is the whole idea behind economic specialization & division of labor[1]. And even if you were to be better at sending email than Mailchimp it's likely that you're even more better at your core competency which means that you should farm out your email sending and focus on your specialization.

[1]http://en.wikipedia.org/wiki/Division_of_labour



I think the specific term you are looking for is comparative advantage: http://en.wikipedia.org/wiki/Comparative_advantage


Yup - that is indeed what I meant to put. That's what I get for posting while on the phone.




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