Yea, that's actually what I was thinking from your comment and the response. Something to consider though, has your target market seen many stock bootstrap sites. Unless you are targeting other developers, chances are they have seen stock bootstrap far less than we have. I've shown a lot of "regular" people sites I spun up using bootstrap with just slight changes and I've actually gotten a lot of comments about how nice it looks. My assumption was that they had no idea what Bootstrap from Twitter was and had seen very few sites that employed it.