I did this my senior year of college, looking for software engineering jobs, although I used Google AdWords instead of Facebook ads. I knew I wanted to work for a startup in the Boston area, so I bought out search terms like "Greenhorn Connect," "YCombinator," etc. Whenever someone in Boston searched for something that a startup manager might search for -- I was there.
I got a ton of responses, and ultimately a couple of offers out of it. Unfortunately, I took a job at a consulting firm right out of college (hated it and left 6 months later) -- there's only so much you can do to solve problems of 21 year old stupidity.
Yep, I think the trick is here : thinking about using Facebook's Custom Audiences with @facebook.com addresses to get even more accurate targets.
I did the same a few years ago too with Adwords, but capitalizing on people's ego : to target "influencers" I wanted to invite for a startup party, I created special landing pages for each of them and bought their names as keywords on Google AdWords. They fortunately googled themselves (and if they didn't, I gave them a shout on Twitter). But now AdBlock attracts more people this strategy is a bit more complicated.
Maybe the right strategy for today is to do it Charles Saatchi-like : buy a billboard on times square saying "I want a job".
Hello, I'm not the one who made it, just found the idea great and felt like sharing it here. you can contact the "maker" on Twitter if you want to share your thoughts: @jeremyrieunier
I got a ton of responses, and ultimately a couple of offers out of it. Unfortunately, I took a job at a consulting firm right out of college (hated it and left 6 months later) -- there's only so much you can do to solve problems of 21 year old stupidity.