Now when I read something that this, I'm wondering about the PR submarine. I did try out mobissimo though, and their interface is kinda nice, though I have no idea if they actually have the lowest prices.

I think it's a little to obvious to be PR work...

Maybe it was from a pro pr firm that "gets blogging"?

What Xoogler? http://www.mobissimo.com/company/founders.html

AFAIC, until these fare-finder services add Southwest, they're worthless.

until southwest opens their booking system to 3rd parties, nobody wins.