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jwecker
on Feb 24, 2007
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The Paradox of Choice - Why More Is Less
I loved the video. But I'm about to post a PDF that's much deeper that is mentioned in the presentation, and that pretty much blew my mind when I realized the implications (that you can mathematically show exactly how the decisions are made).
http://www.anderson.ucla.edu/faculty/ely.dahan/content/greedoid.pdf
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http://www.anderson.ucla.edu/faculty/ely.dahan/content/greedoid.pdf