There used to be a client-side check for forbidden words or phrases in iTunes Connect while developers are entering that metadata (it may still be there I haven't checked lately), and they weren't all "swear words" or things you would expect to be automatically forbidden.
For example, I recall the system preventing me from even saving the description during an update for Mi-Fi Monitor until I removed "AT&T" from the text, and that was back during AT&T's exclusivity period for the iPhone so I connected the dots and just removed it (which luckily didn't matter all that much).
If there really is going to be a policy that apps may not mention Pebble or other similar devices in their descriptions, perhaps it'll show up in that automatic check soon (then again, imagine a blanket ban on the word "pebble", it's not just a smartwatch :)
It would appear in this case that the SeaNav app is also involved in the MFI program (presumably to communicate with the Pebble directly and in ways that normal apps couldn't? I've never dealt with MFI as a developer). It strikes me as rather odd that if both the Pebble itself and this app are part of the MFI program, that Apple would wait until a normal app update was submitted by the SeaNav developer before notifying the developer of this change.
For example, I recall the system preventing me from even saving the description during an update for Mi-Fi Monitor until I removed "AT&T" from the text, and that was back during AT&T's exclusivity period for the iPhone so I connected the dots and just removed it (which luckily didn't matter all that much).
If there really is going to be a policy that apps may not mention Pebble or other similar devices in their descriptions, perhaps it'll show up in that automatic check soon (then again, imagine a blanket ban on the word "pebble", it's not just a smartwatch :)
It would appear in this case that the SeaNav app is also involved in the MFI program (presumably to communicate with the Pebble directly and in ways that normal apps couldn't? I've never dealt with MFI as a developer). It strikes me as rather odd that if both the Pebble itself and this app are part of the MFI program, that Apple would wait until a normal app update was submitted by the SeaNav developer before notifying the developer of this change.