I was also surprised about that, and I'm from the Norway, Telenor's home-country of all places.
But looking at Firefox OS, the truth is that it aims to enter mobile from the deep bottom of the market, especially in emerging markets where smartphones has yet to establish a foothold across society. From there it aims to work its way up, rather than trying to "win" the lucarative ends of the market from either Android or iOS.
And in the Nordics, to be honest, we're just buying the highest end devices, and barely anything else. Firefox OS would (yet) not be able to compete in here. Maybe later, if it improves and matures, but only time can tell.
But hey. This strategy once worked for Google. I kinda doubt it, but there's no reason Mozilla can't make it work for them too. After all, supporting Firefox OS, mostly consists of writing a proper web-app, and we're all making those anyway.
And as a developer, god knows, I'd love to not to ever have relate to the Android API again if I could just deal with HTML and JS.
Well, they did launch a high-end one in Japan. But I guess it's none-impression on the market speaks leaps and bounds to why that is not being replicated.
Shortly after release I went to an AU store, and they initially didn't know what I was talking about but eventually found one in a drawer that was out of battery.
