The DJs at night clubs, the knob-twiddler guys in indie rock bands, and the film students at the local university are all using Macs to make their art. In fact, I'd say Apple's devices and the tools they create to publish to those devices have done a lot to make these creators' lives easier.
Think about how much more music people listen to thanks to the ubiquity of iPods. Would the indie rock movement have had as much traction if it weren't for all those college kids looking for something to fill their iPods?
Not to mention iMovie, GarageBand, and iPhoto, plus their professional-level counterparts in Final Cut, Logic, and Aperture.
The iMac update was a spec bump (and a particularly minor one at that). There's not a whole lot of marketing message there. They made a much bigger deal when the current enclosure was introduced and when they released the 27" iMac earlier this year.
Just kidding. Good question! I think it has to do with the fact that the natural home for a computer is the desk while the natural home for the iPad is the sofa or the bed.
iOS devices are still honoring the core value of "giving people a way to change the world" if you consider how Apple is bringing customers to developers through the App store. Apple changed what is possible for a developer by giving them access to millions of customers, distribution, and a simple payment method.
Think about how much more music people listen to thanks to the ubiquity of iPods. Would the indie rock movement have had as much traction if it weren't for all those college kids looking for something to fill their iPods?
Not to mention iMovie, GarageBand, and iPhoto, plus their professional-level counterparts in Final Cut, Logic, and Aperture.