Your website needs to have a one sentence explanation of what it does, e.g. measure sleep and wake you up when you're in a light sleep. You pretty much have to read the FAQ to figure out that's what it does. Not saying this makes it seem like a quack magnetic bracelet or something. Just a suggestion.
We made the assumption that the average purchaser would not be interested in details like what phase of sleep you are woken up in. That is why those details are provided, but not prominently displayed.
The average purchaser is probably not interested in the details, but they are most certainly interested in a sentence describing what it does.
All that I knew about it when I clicked the link and skimmed the page was:
- They're ready
- I skipped some stuff about pre-orders
- I might not be able to get one before Christmas
- When you make them, they're all arranged in a big tray, are charcoal and light blue
- The manufacturing process somehow involves baking and cutting.
I had to click in my url bar and type in "wakemate.com" before I got anything useful. It's a fuzzy bracelet, it has something to do with waking you up and making you feel better, a few platforms like iPhone, some video I don't have time for, and I finally read "Wake up at the optimal time in your sleep cycle."
